Apple hasn’t forgotten iPod contact fans: On Tuesday it launched the first new iPod seeing that 2015.
even though the iPod may additionally appear outdated to some, its smaller length and less expensive fee assist Apple entice a one of a kind market section than clients who buy its top class iPhones. Apple’s iPhones are mired in a sales stoop, and CEO Tim prepare dinner has stated charge increases had performed a position in slowing boom.
at the iPod’s top in 2008, Apple bought extra than fifty five million devices. Apple stopped releasing its iPod sales figures in 2013, after it offered fewer than 20 million of the track gamers. they may be now not prominently listed on the employer’s website or showcased in Apple stores. but they nevertheless attract a spot target market.
the brand new iPod contact is getting a moderate hardware improve. it’s going to run at the A10 Fusion chip, that’s a bit older than chips observed inside the state-of-the-art iPhones. The iPhone 7 additionally runs at the A10, so it is approximately three years antique. however the A10 is faster than the A8 chip that the 2015 version ran on.
The upgraded chip method the iPod touch is “twice as speedy as before,” Greg Joswiak, Apple’s product advertising and marketing vp, stated in a statement.
It additionally approach the brand new iPod touch can help group FaceTime calls and augmented truth apps. Apple (AAPL) is likewise the usage of the product release to sell its upcoming gaming subscription, referred to as Apple Arcade, which it introduced again in March.
The iPod contact is also getting a new 256 GB storage option to cope with those clients who’ve some greater track documents they need to save. it is by way of far the most important storage potential Apple has ever put in an iPod. The discontinued iPod conventional (this is the iPod with the click wheel) came with a most of a hundred and sixty GB of storage.
the brand new iPod contact seems just like the older ones with a physical domestic button, a small 4-inch show, and a decrease charge than maximum contemporary iPhones.
the brand new iPod touch starts offevolved at $199 for the 32 GB garage choice and is going up to $399 for the 256 GB option. It comes in space gray, white, gold, blue, purple, and crimson, and is to be had for online order in 27 countries beginning Tuesday.